For over thirty years Renouf Real Estate has created a brand that signifies outstanding results through high quality and integrity rich service in the field of residential property sales. We are committed to constantly evolving our marketing strategies to ensure that your property is positioned above the competition.
Renouf Real Estate are experts in cost effective, high impact marketing which reaches the widest range of buyers and more significantly, the right target market. Our bespoke marketing campaigns utilise every available medium to promote your property to its best advantage to the widest field of potential purchasers. We continually monitor all enquiries to ensure we know which medium is generating the most enquiries and continue to adapt and fine-tune all aspects of the marketing programme to ensure our marketing efforts are focused and yielding. Our company utilises the very best professional photographers and ensures that all copywriting is to the highest possible standard. We continually look to refine everything that we are doing to ensure we achieve the best possible results for you and us!
At Renouf Real Estate we do not go on a branding exercise at your expense. If we want to advertise our company we will pay the bill, not you. The thrust of our marketing is to promote your property not our company. Likewise we do not look to commit you to the selling process by drawing you into needlessly expensive advertising mediums that offer little in the way of measurable returns. We look to harness the dominant marketing mediums in a cost effective manner to bring maximum returns to you, the seller. It is our aim to achieve the highest possible selling price whilst minimizing your investment in the marketing process.
Our standard marketing proposal delivers signage, professional photography, listing your property on all the major property websites i.e. realestate.com, reiwa.com, renoufrealestate.com and domain.com with the option to complement this with additional mediums as desired.
The Renouf Real Estate Selling Strategy
Marketing Strategy – Method of Sale
a. Achieving The Best Price
Property style, type of construction, land size, accommodation, facilities, condition, level of presentation, current market conditions and location will always be significant factors in determining the price of any property. However, there are other important factors that can affect the final outcome.
At Renouf Real Estate we understand that capturing the imagination of buyers through innovative marketing, building competition between interested parties and spending time with the buyer – no matter how long it takes – to achieve the best result for the vendor are all critical elements of the selling process. Renouf Real Estate consultants have the skill, experience, real estate know-how and a fierce determination to succeed, that assures you that 100% of the potential sale price will be achieved. Our aim is to deliver tomorrow’s prices today!
b. Recommended Method of Sale
We will carefully analyse all the relevant issues and recommend the method of sale that we are convinced will facilitate the highest possible selling price for you. This recommendation is based on a number of factors including current market conditions. Potential methods of sale include Private Treaty, Auction, Tender and Expressions of Interest.
c. Marketing Programme - The Renouf Real Estate Difference
No one has ever purchased a house that they didn’t know was on the market and for this reason the marketing campaign is critical to the outcome of your sale!
A professionally designed and well-executed marketing campaign is the key to achieving the highest possible price for your property. Renouf Real Estate’s campaigns are designed to showcase your property to the maximum number of potential buyers and generate competition; the greater the competition between buyers, the better the outcome. The best buyer is the one who can afford your property and will pay top dollar to secure it!
You are engaging us to find that buyer who will pay a premium to secure the property they so desperately want; here’s how we do it:
1. Internet Exposure
In conjunction with using traditional marketing tools Renouf Real Estate will ensure that your property’s promotional and digital strategy is second to none. Utilising the Internet, digital media releases and our own Residential property alerts to buyers registered to our exclusive database Renouf Real Estate will increase the local, interstate and international exposure of your property to ensure that your property is promoted to as many potential purchasers as possible in the aim of achieving the highest possible selling price. Your property will be featured on renoufrealestate.com, realestate.com, reiwa.com and domain.com.
We have compiled an extensive database which grows daily as we add every new enquiry that is made to our office through email, telephone or attendance at one of our home opens. This database is then utilised to contact each and every potential purchaser to make them aware of any new properties that Renouf Real Estate has listed for sale. This database is also sent weekly emails to confirm the home open times ahead of the Saturday home opens. We find this to be a very efficient and cost effective resource that benefits all of our sellers. The subject property would benefit from this resource at no cost to you the seller.
Prominent signage will be erected on the site. Sale boards not only draw attention to the fact that the property is for sale but also generate considerable interest. Renouf Real Estate sign boards are highly distinctive and stand out because of their fresh, clean graphic style, quality photography where deemed appropriate and instantly recognizable corporate style.
Our sign boards raise the profile of your property among buyers who do not read detail in print advertising and local residents who have friends or relatives keen to relocate into the area.
Where appropriate the sign board is professionally and individually designed to capture the individual character of your home and promote its most appealing features. The sign board is positioned prominently to be highly visible to maximise interest. Pointer boards are placed at nearby corners to direct potential buyers to your property (subject to council by laws).
4. Individually Tailored Full Colour Brochure
A customised colour brochure will be prepared to enable prospective purchasers to better consider your property at the conclusion of their inspection. An eye-catching Renouf Real Estate property brochure is created exclusively for your property featuring quality photography, carefully crafted text and wherever possible a floor plan. The brochure serves as a memory aid to remind potential buyers of the outstanding aspects of your home as well as a subtle way in which to provide more detailed information about the property.
5. Right To The Door
The property will also be featured in our letter drop programme.
6. Editorial Coverage
In seeking to expose the property to as many potential purchasers as possible a ‘press release’ will be prepared and forwarded to all relevant publications in the aim of securing editorial coverage.
7. Follow up
We follow up! We record the contact details of every person that inspects your home and follow them up to ensure that we pursue every opportunity on your behalf. A salesman who does not follow up is not a salesman and at Renouf Real estate we pride ourselves on our follow up and believe that this is one key attribute that sets us apart. The key to every success is hard work and following up potential prospects is a major component towards achieving a successful sale.
8. Personalised Feedback
In our aim to deliver the highest possible level of service to you we will provide precise feedback and recommendations in regards to all facets of the marketing and promotion of the property and also regarding the status, degree and nature of enquiry from prospective purchasers.
We consider you as a member of our team and involve you in every step along the way.
We regard each client as a unique individual and never take them for granted.
We believe every property has its own unique personality and attributes.
We continually strive to add value to the range of services we provide.
We are motivated individuals working as a team in the best interests of our clients at all times.
We are committed to providing exemplary customer service.
We believe in providing value for money at all times.
We are highly competitive and constantly challenge ourselves.
Keeping you in the loop
It is our practice to let our vendors know what we know. Consequently we will be regularly communicating with you from day one through to settlement to keep you fully informed and updated.
We record the name and contact details of every person who attends an open for inspection and will provide you with this information as well as prospective buyers’ reactions to your property. We undertake to report back to you after each private inspection and open house. Serious prospects will be followed up immediately and we’ll keep you fully appraised of feedback relating to price plus how often your property is viewed on the internet.
Regular and comprehensive briefings will be provided on all aspects of the campaign.
In addition here’s what you get for free:
Free Window Display
Free home opens
No Administration fee i.e. many companies charge an administration fee of up to $500.
The above items that you will avoid paying for when you engage the services of Renouf real estate equates to a saving of $1500 or more!
Of course should you have an appetite to push the boundaries the Renouf Real Estate team will grow your idea with you to create a customized promotion package that is tailored to your needs. Through additional print and video media we can showcase your property’s unique features to reach your target market more effectively.
It is our belief that we offer one of the best value marketing campaigns in the marketplace. Likewise there are no set rules. Our consultants will openly discuss with you the advantages, disadvantages and importantly the costs so that you know exactly what the costs will be and what we will and won’t be doing in regards to marketing your property. For further information on this do not hesitate to contact us for a frank and open discussion.